Recently Facebook has been rolling out new objectives for marketers to choose from. While there has always been a wide range to suit your advertising needs, one new objective has challenged businesses to stretch their imagination.

Get Creative With Carousel Ads

Carousel ads seem pretty straightforward; Choose 3-4 images so customers can scroll through and view your inventory. Easy enough, but why be like everyone else? Some businesses have taken this ad format to the next level by thinking outside the box. (Literally)

Take a look at 4 different ways you can use carousel ads in a non-traditional manner to highlight your products.

1. Focus On The Details:

Don’t feel like you have to highlight a different item on each slide of the ad. Why not focus on the features of your product? Tieks by Gavrieli break down their shoe to examine the different aspects that separate them from the competition. Automotive marketers could break up a brand new car model in a similar way to highlight new features or specs.

2. Tell A Story:

Get your customers to visualize their life with your product by creating your own story. Mercedes-Benz did a wonderful job setting a scene and enticing the customer to engage with the ad with out it feeling like a sales pitch for the G-Class. Having an attention grabbing first image and visually consistent styling is key.

3. Comparisons

Want to compare similar products? Do it in a catchier way! Show off some of your similar SUVs, compare an old model to a new redesigned model, or even just switch up the colors like Geox has done. There are tons of different ways to get creative with something that would typically be boring.

4. Progression

This format is perfect to show some kind of progression or change, but make sure your copy is consistent with your message. Here Toyota’s copy reads “Every day of dirt adds to the story #KeepItWild #4Runner” They successfully highlight the brands identity as well as the models capabilities.

These are just a few examples of companies putting their own spin on basic carousel ads. Creative platforms like Facebook and Instagram are the perfect place to display your fun designs. Experiment and see what works for your business! Want some more ideas? Take a look.