As technology evolves, the opportunities for automotive digital marketing sky rocket. Dealers can now analyze cumbersome data with the click of a button. This week on Auto Marketing Now Ken Kolodziej, Co-Founder and CEO of String Automotive, joined Brian Pasch to discuss the valued benefits of the Dealer Positioning System (DPS).

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String DPS is customized for the auto industry, giving dealers insights into immediate marketing opportunities. The data driven roadmap gives users an actionable game plan with clear recommendations on where to spend their money and who to target. Users can then choose to purchase the targeted list from String to immediately gain the contact information of shoppers syndicated with their most profitable marketing method.

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Using countless data sets and custom algorithms to automatically analyze local market trends, String is able to provide simplified, direct, and actionable insights to increase ROI and boost marketing strategies.

String is not an agency, but a technology provider that services dealers by telling them where to focus their marketing efforts in an easy-to-digest manner. The system is compatible with any website platform and/or ad agency and operates on a month to month contract to satisfy any dealership’s needs. In the future, String will expand marketing automation to allow for direct messaging directly from the system.

For more information, visit www.getstring.com

This Week’s Marketing Strategy Session:

Beacon technology is evolving, and it could greatly benefit your dealership. Beacon technology should be placed near the entrance of the shop, and as a potential customer gets near the beacon, a customized message can be sent to incentivize a sale.

The issue with Beacon technology was that many people did not have an app, but Yext has partnered with software developers to place their beacon technology on the many apps using Yext technology. This allows dealers to market to all consumers who visited the lot and create custom targeting lists on platforms such as Facebook.

Yext now offers multiple beacons, call SEO Specialist Don Lampert at 732 450 8200 for more information.

Email Grab Bag Question:

“It seems like paid advertising is a theme lately, is SEO dead?”

SEO is certainly not dead. Google still rewards great content and presents that content in search results without a cost. The best automotive SEO strategy is to create sharable content to push out on social media platforms. Car dealers will be rewarded for sharable SEO content, as optimization for keywords alone will no longer cut it.

Remember to implement beacon technology and push out sharable content for the most effective automotive digital marketing strategy. Then, tune into Auto Marketing Now with Brian Pasch every week for the latest marketing strategies in the auto industry.

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.