There are a lot of ways to send a message, and when it’s time to get blogging, you shouldn’t confine yourself to just one. No matter what kind of blog you have or message you’re sending, it’s never a bad idea to switch up your approach every once in awhile to keep readers engaged. Here are some creative ways to present new content.

Ways to Pull Readers In

Lists

A quick list is appealing to a reader who doesn’t have a lot of time to dig into heartier content, and it’s easy to share. Keeping points short also makes the piece more quotable.

But Why?

It’s not just a philosophical question with infinite answers. It’s also an approach to creating content! It’s a good way to deviate from your normal format while still providing a valuable and informative blog post. For example, a cooking blog may have a post about the origins of a classic dish. A tech blog may explain why you can’t use different chargers on the same laptop. The possibilities are endless and always interesting!

Tips

Share a quick tip for your readers. Keeping it brief will make it easy to remember, and if you post it in the beginning of the week, they’ll have more time to test it out and see how it works for them.

Failures

Have you ever tried out anything in your field, only to have it not go quite as planned? Posts detailing those experiences may be helpful to amateurs. Sometimes it seems like experts do everything right all the time- but this hasn’t always been the case, and if you have a clear-cut example of a time you failed and ways to avoid it in the future, that could make a great blog post.

There’s no need to totally overhaul your blog content, but it’s wise to sprinkle these types of posts in to ensure you grab readers new and old (after all, some readers can’t resist the allure of the listicle, and others love a great how-to). It also helps keep you sharp, boost your creativity and help frame your content in a new way. So go ahead, get those creative juices flowing- your next offbeat blog post may be your most popular!