Optimizing your digital marketing efforts means syndicating all channels and tiers of your dealership to deliver a consistent and engaging experience for consumers. Unfortunately, numerous agencies each handling specific areas of your marketing efforts makes total syndication nearly impossible.
This week on Auto Marketing Now Kristen Judd, CEO of 3 Birds Marketing, joined Brian Pasch to discuss the platform that allows dealers to handle all of their communications in one central location.
The digital age is designed to make things easier. Unfortunately, the growth of digital marketing channels has brought more work to Managers and Directors running a dealership. The ME (Market Effectively) platform is a multi-channel, multi-tier way of quarterbacking all communications with customers.
There simply isn’t enough time to get everyone together and decide how to leverage a marketing campaign across all channels. By enabling users to see all their data in one place, the centralized management system saves time and allows for a consistent execution of marketing campaigns.
The platform also boosts engagement by supplying directed marketing strategies. The ME platform allows consumers’ click actions to influence the next marketing pieces they see, meaning they pick their interests. Rewarding consumers with customized paths based on their interests increases engagement across marketing channels and empowers dealers with legacy technology.
Eliminating the need to go to a third party, the ME platform also offers a mobile responsive website platform to fully optimize content across all platforms and continuously boost SEO efforts. All aspects on the system work together to provide a complete ecosystem for engagement and conversion.
The ME platform streams are configurable, and therefore, are a potential solution for any dealership. Built from the ground up, all features work together to provide a seamless dealer and consumer experience. For more information, visit www.3birdsmarketing.com.
Marketing Strategy of the Week:
It’s extremely important (and rewarding) to review and analyze the results of campaigns. The best way to do this is to create a shared marketing calendar on Google Calendar of Google Docs. With an accurate calendar, all teams can collaborate to determine which efforts were successful (and unsuccessful) in the past in order to execute thriving campaigns going forward. With everyone in-the-know, creative ideas can be shared amongst teams. Remember, collaboration creates in the most outstanding results.
Email Grab Bag Question of the Week:
“Should we be doing our own third party cleaning of the data in our DMS?”
Ultimately, dealerships must have accurate customer data in order to market and communication effectively. Consumers are continuously on the move, and it is impossible to have current communications without accurate home and email addresses. There are companies who will filter your data base and tell you where consumers have moved. Without current and accurate data, marketing investments are ineffective.
So remember, update your data base, maintain a shared marketing calendar, and most importantly syndicate all of your marketing channels to share consistent content and maximize your results. For more on automotive digital marketing, tune into Auto Marketing Now with Brian Pasch every week.
About the Author
PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.