Your fixed operations department has the potential to be the most profitable aspect of your dealership. Yet time and time again we see dealers overlooking this lucrative opportunity.

Join PCG’s Glenn Pasch and Denise Casagrande at the 2016 Driving Sales Executive Summit as they walk the audience through the 5 Critical Fixed Operations Marketing Mistakes You Are Making and How to Fix Them.

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In 2016, PCG conducted a Fixed Operations Survey; gaining insights from over 1,000 customers. From this, we learned what consumers are looking for in their service experience and the deciding factors for servicing at a dealership or at an independent business. We then established unique marketing strategies to best leverage this data and optimize your fixed operations department.

In this session, you will learn what consumers want in order to do business with your fixed operations department. After learning where and why consumers service their vehicle, we will show you how our team is leveraging the information in the campaigns we’re creating for clients. In all, you will walk away with simple fixes that you can use to increase the impact of your fixed operations marketing.

Glenn has time and time again proven his ability to lead diverse teams of professionals and companies to new levels of achievements in highly competitive markets. He is co-author of the book, “Selling Cars in a Digital Age” and is an avid writer for his blog, Accessible Leadership.

Denise has made her mark as one of the most innovative and savvy social media strategists in the industry. She successfully brings clients to new heights using the latest revolutions in social media, and is co-authoring new book that will be announced early next year.

Want to increase the ROI of your service marketing strategy with a few simple changes? Clear your schedule for Monday, October 24th at 11:20 a.m. and join their session, “5 Critical Fixed Operations Marketing Mistakes You Are Making and How to Fix Them.”

In 2016, fixed operations marketing is the key to increasing bottom line profits. It’s time to prioritize and optimize your service lane—your dealership (and your bank account) will be happy you did!

Call (732) 450-8200 now to book your one-on-one appointment with industry veteran Glenn Pasch, or social media maven Denise Casagrande.

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.