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All posts by: Don Lampert

Local SEO: The Basics

If you’re wondering why your SEO strategy isn’t getting your business to Page One, take a lesson on local SEO from one of our expert digital strategists!

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Buying Power, Brand Loyalty, and What Your Dealership Is Doing Wrong

Over the past five years, the majority of my advertising and marketing experience has come from working within the automotive industry with PCG. Paid search, organic search, social advertising, web design—I’ve done it all. My biggest takeaway is that the […]

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Double Team Your Customer Base With Google And Facebook

What are you doing with all those emails your CRM has collected over the years? Nothing? Find out how you can put them to use and target those customers!

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Extend Your Reach With Video Advertising

Let’s face it: people are no longer watching commercials. Our latest blog post will explain the benefits of YouTube advertising versus traditional television ads.

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Are You Still Avoiding Investing in Content?

Have you been avoiding investing in content for your website? Here are two scenarios that may make you change your mind.

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Save Money, Hire An Expert

If you think you can manage your dealership’s paid search accounts without hiring an agency, take a moment to read our seven reasons why your dealership needs a paid search expert.

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I Took a Drive Today and I Didn’t Think About You

March 20th was nothing more than your average wintery, almost spring day. The birds were not chirping, the neighborhood was quiet, the temperature outside was neither cold or warm, and I couldn’t decide if I should wear a jacket. I […]

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How to Make Your Clients Feel Like Part of the Family

Getting to know your clients and making them feel like a part of the family has so many benefits. Satisfied customers are more likely to stick around and communicate more often, resulting in an all-around greater partnership.

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Three Big Takeaways From NADA 2014

Is there anything worst than being stuck away from home after an already-long conference? Not always, says PCG Account Manager Sean Feiring.

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