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SEO vs. SEM: A Digital Marketing Duo

Search Engine Optimization and Search Engine Marketing are similar, yet different at the same time. Check out our simple guide to learn how they can work together to enhance your online marketing efforts.

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Digital Marketing In 2013: SEO

In the ever-changing digital marketing industry, it’s important to keep an eye out for new strategies and trends. It’s also important to remember the basics, PCG’s lead SEO Specialist explains.

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A #LightsOut Social Media Strategy

Responding to national events is a common practice in social media. Some brands take it one step further and turn responding into real-time conversations with fans.

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Has Your Business Hopped On The Instagram Train Yet?

Visual content is on the rise and one easy, efficient and free way is with Instagram. Is your company on the photo-sharing, filter-loving social media platform yet?

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An Unsung Hero – The WordPress Plugin

Plugins empower WordPress to do almost anything you can imagine, from social sharing to SEO and beyond. Find out how this unsung hero can enhance your website.

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Know the News Before You Post

An important part of social media is being connected to the world around you. Make sure you know the facts before you post something that can harm your company’s image.

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Flash Is Dead for Mobile Users

Android is joining Apple and users will not be able to see any flash content on websites. With these two mobile platforms making up over 80% of smartphones used, is your website ready?

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