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Setting a ‘Super’ Tone to Your Big Game Digital Strategy

How can your message stand out during one of the biggest marketing events of the year? Your digital and social activities could hold the key!

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Is Your Company Running a Remarketing Campaign?

Remarketing, huh yeah. What is it good for? Absolutely nothing… Well, that’s not true at all, but I didn’t want to change all of the lyrics to Norman Whittfield and Barrett Strong’s famous song “War.” So remarketing…what exactly is this […]

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SEO vs. SEM: A Digital Marketing Duo

Search Engine Optimization and Search Engine Marketing are similar, yet different at the same time. Check out our simple guide to learn how they can work together to enhance your online marketing efforts.

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Digital Marketing In 2013: SEO

In the ever-changing digital marketing industry, it’s important to keep an eye out for new strategies and trends. It’s also important to remember the basics, PCG’s lead SEO Specialist explains.

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A #LightsOut Social Media Strategy

Responding to national events is a common practice in social media. Some brands take it one step further and turn responding into real-time conversations with fans.

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Has Your Business Hopped On The Instagram Train Yet?

Visual content is on the rise and one easy, efficient and free way is with Instagram. Is your company on the photo-sharing, filter-loving social media platform yet?

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Know the News Before You Post

An important part of social media is being connected to the world around you. Make sure you know the facts before you post something that can harm your company’s image.

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Flash Is Dead for Mobile Users

Android is joining Apple and users will not be able to see any flash content on websites. With these two mobile platforms making up over 80% of smartphones used, is your website ready?

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