Nine out of ten auto shoppers start their buying process by doing online research. Auto shoppers and owners also use the Internet to browse vehicle inventory, apply for financing, search for specials, print out coupons, or schedule services.
This is why your dealership’s website needs to be visible, encourage consumers to engage with your cars and services, support your overall brand message, and produce conversions- just like a phone call inquiry, email, or walk-in. In addition, your social media presence should be used to build relationships, show off your dealership’s unique personality, and be used as a proactive tool for managing your online reputation.
We currently have over 140 automotive clients from all across North America representing all of the major automotive brands. From small independent dealers to larger automotive groups, and even ‘For Sale by Owner’ automotive sites, we can help you increase your online presence through a variety of customized campaigns and personalized plans to suite your dealership’s individual needs.
At PCG, we do not take a one-size-fits-all approach. Instead, we work with you to determine the best way to help you reach your goals. Our many services, which include SEO, IRM, SEM, Social Media, Chat, Remarketing, and Text, are flexible and can be tailored to help your business achieve your online objectives. Whether it be climbing up the ranks on Google, driving more traffic to your website, gaining more Facebook fans, or leveraging your positive reviews, we have the expertise and experience to assist you in this ongoing and ever-changing process.
We provide specialized services for clients just in the automotive industry. In addition to the standard Internet marketing strategies, we also offer an Automotive Internet Program (AIP), a CarPort App that enables your inventory to appear on blogs and Facebook, and educational events for dealership employees, like the PCG Pit Stop® and Automotive Boot Camp.
PCG Digital Marketing also organizes and hosts and the annual Automotive Website Awards (AWA) and the very first industry-specific social media awards, the Automotive Social Media Awards (ASMA), both of which recognize the very best in Internet marketing.
Within the automotive community, PCG Digital Marketing has also been recognized for our quality services and programs. In 2011 we received three awards of excellence from DrivingSales.com. PCG was named the Top Rated SEO Company, Top Rated SEM Company, and Brian Pasch, CEO, was named the Top Rated Internet Trainer in the second annual Dealer Satisfaction awards. Most recently, the PCG education team was featured on the cover on Dealer Marketing Magazine‘s August 2011 issue.
In today’s market, it is essential for dealerships to take advantage of and utilize available Internet marketing opportunities. Consumers are online, and it’s important for dealerships to be there as well.