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Capital Ford Lincoln

Capital Ford Lincoln

Non-Branded Keyword Traffic Grows 32%


non-branded organic keyword growth

Capital Ford Lincoln began their partnership with PCG in May 2011 to take advantage of the digital space and leave their competition behind.


In early 2011, Canadian dealership Capital Ford Lincoln had two objectives: to increase web traffic and to expand their market area. They recognized that a strong digital presence was key to achieving these goals, but didn’t know how to go about it.


  • Ongoing creation of original content

  • Well-optimized pages for targeted keywords

  • Constant research to identify areas of adjustment and refinement

  • SEO strategy, delivering consistent optimal results

This expanded their market share, ultimately generating more Web traffic.


Compared to store-branded keyword traffic, SEO non-branded keywords were up 42.06%, gaining visibility above and beyond the dealership’s name.

PCG has been a great partner. Our results speak for themselves. The SEO work has always been well thought out and well communicated. I see continuous growth in our non-branded search and our traffic has never been higher.

Mitch Gallant | Dealer Partner/ Director of Marketing & Communications

Capital Ford Lincoln

About Capital Ford Lincoln

Originally named Percival Ford Lincoln (Percival Mercury Lincoln), Capital Ford Lincoln has been a go-to dealership in Regina for more than 40 years. During those decades, they’ve sold thousands of cars and served hundreds of thousands of customers in their 25,000 sq. ft. state-of-the-art service department.

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