Pohanka Mercedes-Benz of Salisbury has teamed up with PCG Digital Marketing, New Jersey’s fasted growing Internet Marketing agency, to develop their online digital marketing strategies and initiatives.

As one of the leading dealerships in Salisbury, MD, Pohanka Mercedes-Benz of Salisbury will work together with PCG on a broad spectrum of marketing initiatives, including implementing Search Engine Optimization strategies, content management and other digital marketing solutions to help increase lead turnover.

As part of the new partnership with PCG, Pohanka Mercedes-Benz of Salisbury will receive the most advanced automotive digital marketing strategies developed by PCG. Online visibility for this dealership will be developed by PCG through their proven on-side and off-site SEO strategies and content development. Services will include blog and press release writing, link building, video optimization, Internet Reputation Management, Google SEO compliance and maintaining Google Maps and analytics to ensure top results.

Mercedes Benz of Salisbury Teams Up With Top Digital Marketing Firm

PCG Digital Marketing is a multi-award winning digital marketing firm. Among their list of honors are awards for Top SEO Company, Top SEM Company and Top Internet Trainer (DrivingSales.com, 2010). PCG was also named to Inc. Magazine’s Top 500 Fastest Growing Private Companies. They ranked #192 on the list for the United States and #7 for companies in New Jersey.

With the help of PCG Digital Marketing, Pohanka Mercedes-Benz of Salisbury’s new Internet Marketing campaign will increase the frequency that their vehicles appear in local and regional search results and generate additional traffic and leads.

Pohanka Mercedes-Benz of Salisbury offers their customers large inventory, a wide selection of models and competitive pricing whether you are shopping for a new or used Mercedes. With professional, friendly staff members to answer questions and listen to your needs, you can easily find the perfect Mercedes model to fit your lifestyle.

Their commitment to customer care continues even after the purchase of your Mercedes. Factory-trained technicians are ready to perform regular maintenance to expert repairs and everything in between. With quick, high quality service and lots of service specials to take advantage of, customers are always the top priority for this dealership.

About Pohanka Mercedes-Benz of Salisbury

At Pohanka Mercedes-Benz of Salisbury, our selection of new and used Mercedes-Benz models like the C-Class, S-Class and M-class is second to none. Proudly serving the Maryland area, Ocean Pines, Ocean City, Cambridge or Easton, we are happy to provide our customers with the highest quality vehicles and professional staff members.

We are located at 2013 North Salisbury Blvd in Salisbury, MD. For more information you can give us a call at 410-548-3411 or visit us online at http://www.pohankamercedesmd.com/.

About PCG Digital Marketing

PCG Digital Marketing (http://www.pcgdigitalmarketing.com) is a full service digital marketing agency that serves the Automotive Industry.  PCG is nationally recognized as a leader in Automotive Search Engine Optimization (SEO) and automotive digital marketing.

Brian Pasch, CEO and founder of PCG Digital Marketing is an active blogger, writer and speaker at automotive conferences, 20 Groups and digital marketing forums.

PCG Digital Marketing is excited to announce the addition of Tom’s Ford to its ranks of ever-growing clientele. A prominent dealership serving the Old Bridge, Matawan, and Hazlet areas, Tom’s Ford has turned to PCG in order to help increase their online presence through the use of Search Engine Optimization and Social Media outlets like Facebook, Twitter, and Google+.

Through this new partnership, Tom’s Ford will receive the best in progressive automotive digital marketing strategies, created and implemented by PCG. Through the use of both on-site and off-site SEO strategies and Content Development, PCG expects to greatly increase Tom’s Ford’s online presence in the coming months.

Tom’s Ford Goes That Extra Mile For Their Customers

Additional services made available to Tom’s Ford through PCG include the writing and posting of both blog and press release pieces, link building, video uploads, highlights of customer reviews, Google SEO compliance, and the management of the company’s Google Maps and Analytics presence.

This new digital marketing campaign provided to Tom’s Ford is expected to help improve the spread of their company through both local and regional search results while simultaneously generating increased online traffic and lead ventures.

For more information about Tom’s Ford, please feel free to give them a call at 732-264-1600, or you can visit their website at http://www.tomsford.com/.

Social media is exactly what it says it is: social. Your customers use social media to interact with their friends, family, coworkers, sometimes strangers and even brands and companies , including yours. Just like they do in everyday life, they complain via social media, too. They use their Facebook status updates and tweets to broadcast to their networks how they feel about recent service experiences and product purchases. As a car dealership it is important to monitor and respond to these conversations with a customer service frame of mind. Enter: Social Customer Service.

At the recent Social Media Plus Conference in Philadelphia, I had the pleasure of seeing Jason Falls present a keynote presentation. One of the biggest take-aways from his speech, and from the conference as a whole, was what Falls outlined as the seven major functions of social media: enhancing brand awareness, protecting reputation, enhancing public relations, building community, enhancing customer service, facilitating research and development, and driving sales and leads. This post focuses on fifth item on this list: enhancing customer service. However, following these strategies will help you also enhance the other six items.

Social customer service, like most other functions of social media, should be used as a supplement, not the sole facilitator. It is imperative that there be a strong customer service strategy in-store, but social media can help!

The Truth of the Matter

Whether or not you are present on social media, your dealership is being talked about online whether it is on Facebook, Twitter, Google +, Google Places Reviews, Yelp, the list goes on. If you’re not there, you have lost the opportunity to put out the fire by responding, taking the conversation offline and giving your business a chance to redeem its self. Not to mention the opportunity to broadcast the good things that people are saying about your dealership.

Why This is Important:

Brian has been talking about the importance of the Zero Moment of Truth and how, on average, potential new customers visit 18 different sources before making a decision. Included in those 18 sources is social media. If you don’t monitor and help control what is being said about you online, you are hurting your chances to be chosen during the Zero Moment of Truth.

How to leverage Social Customer Service

It takes more than just being on social media to execute this concept properly. Below I have outlined several steps and specific strategies for social customer service. 

The Basic Steps

- Show up to the conversation: If you haven’t already, sign up for Facebook, Twitter, Google +, Google Places and Yelp.

- Monitor the conversation: Assign someone the task of monitoring the conversation by manually searching each platform and by setting up Google Alerts.

- Search-and-Respond: There’s many ways to use this tactic, but relevant to customer service, search for your dealership name in the search bar of each platform in order to see what is being said about your dealership and respond according to best practices.

- Make yourself available: Create intuitive page names and handles, custom URL’s, and make sure your main site and microsites clearly link back to your social media profiles. You want to make it easy for current and new customers to engage with you. Don’t limit yourself by saying you’ll only be online for a certain period of time – this only works for celebrity guest chats.

Strategies:

- Take the conversation offline: Prepare a list of contacts with first names, e-mail addresses and phone numbers to use in response to any negative comments or questions. I would suggest having separate listings for service related questions and appointments, negative comments, and sales questions. Taking the conversation offline means that the back-and-forth won’t be broadcasted to the world and you can still address your customer’s concern, perhaps even redeeming your business in their mind.

- Make it right: Offer coupons or freebies to those who have had unsatisfactory service  or purchasing experiences. But also reward your happy, loyal customers the same way – and tell them via social media for everyone to see.

- DO NOT DELETE: I repeat: DO NOT DELETE negative posts or comments unless they could be harmful to an individual or are clearly spam coming from a bot. This may anger the individual eve more, causing them to re-post an even worse comment, or to a public forum where you are unable to delete it. Instead, respond in the ways I have outlined above.

A Word of Caution:

Don’t make your social media efforts all about customer service. If a potential new customer, or a recently new customer looking to engage visits your profile only to find your responses to complaints, this is going to set off red flags. Instead, make sure this is only a small percentage of your social content. And most importantly, don’t forget to feature and re-tweet positive remarks and comments.

 

Your Dealership

As always, social media has so much to do with context. With that said, the above is meant to serve as a guide and all aspects can be further elaborated on in order to fit in to your business’ digital strategy. Work with whoever is monitoring and maintaining your social media accounts in order to figure out where customer service fits in to your specific strategy.