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PCG Consulting, Inc. announced the recipients of the 2012 Spotlight Awards following the 2012 NADA Convention in Las Vegas. The Spotlight Awards recognize the five best products at the Convention that fill important needs for car dealers.

The following companies/products were recognized with a Spotlight Award for excellence in innovation:

Best of Show

• Dealer.com - Display Advertising Platform

Spotlight Awards

• Dominion Dealer Solutions - Be Back Mobile App
• ADP/Cobalt - Flex Website Technology
• Phone Ninjas - PSI Coaching System
• AutoAccelerator - Mobile CRM for iPad/iPhone

In addition to receiving a 2012 Spotlight Award, Dealer.com was also given the Best of Show Award for their Display Advertising Platform. According to Brian Pasch of PCG Consulting, this new platform “will revolutionize paid search marketing for car dealers.”

The 2012 NADA Convention set new records this year with 23,000 in attendance and more than 1,000 exhibitor booths. “The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater,” says Brian Pasch.

The Spotlight Awards are chosen by the PCG Consulting team comprised of automotive marketing and technology veterans who have come together to provide vendor neutral recommendations to car dealers.

The team looks for products and services that best serve the automotive community based on a variety of criteria including technology, ease of use, capabilities and more.

Award winners receive an engraved crystal trophy to commemorate their outstanding accomplishments.  You can visit the award winner websites using the links below:

• www.dealer.com
• www.drivedominion.com
• www.cobalt.com
• www.phoneninjas.com
• www.autoacceleratorcrm.com

About PCG Consulting, Inc

PCG Consulting Inc. was formed to help dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations. The consulting team is comprised of automotive industry experts who will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits.

Dealers looking for a comprehensive review of their business processes, marketing budgets and strategies for 2012 should contact Kristen Chiarello at 732-450-8200 or via email at kristen.chiarello@pcgmailer.com.

The Women’s Automotive Association International (WAAI) has announced the date for the 2012 Spirit of Leadership awards dinner and leadership retreat. The event will take place February 4^th and February 5^th, 2012, at The Venetian in Las Vegas.  The 13^th annual event honors professional women in the automotive industry.

This year’s event features the first annual first annual Invitation Only Leadership Retreat. Women participating in the retreat are some of North America’s biggest movers and shakers including keynote Terre Thomas, daughter of Danny Thomas, founder of St Jude Children’s Research Hospital who will be sharing her inspiring story. The small, intimate event will allow these power-players the opportunity to develop meaningful relationships that will be mutually beneficial.

Author and powerhouse Edie Hand is also a featured keynote. Edie shares with women of all ages the important journey of a woman’s worth through her 3’P’s. They are Passion, Perseverance, and Positive Projection.  In her program Edie shares some of the tales from her recent book with, co-author Tina Savas, entitled, “Women of True Grit.” Edie’s story-telling will encourage attendees to set the bar a little higher and pave the way a little farther.

This year’s honorees are Jodi Kippe, Partner at Crowe Horwath, Audrey Zavodsky, Professional racer and Cherie Watters, GM of Puente Hills.  Entertainment will be provided by Robbie Rhodes.

About Women’s Automotive Association International

Founded in 1995, WAAI centers its efforts on recognizing the achievements of women in the automotive industry, providing networking and relationship-building opportunities, and encouraging growth through mentoring, educational endeavors and scholarships.

For additional information on the WAAI Spirit of Leadership Awards Luncheon, including sponsorship and advertising opportunities, contact Lori Sousa, WAAI Treasurer at 561-752-0199 or by email: lsousa@dealerriskservices.com.

PCG Digital Marketing (PCG) has announced the date for their second annual automotive industry marketing conference, the Digital Marketing Strategies Conference (DMSC). This year’s event will be held February 1st “ 3rd at the Monte Carlo Hotel, Las Vegas prior to the 2012 NADA convention. The event is timed so that dealers attending NADA can arrive two days early to join this important conference.

Click to register.

This is the second year that PCG is hosting the digital marketing conference. This year PCG continues to raise the bar by attracting the industry’s most sought after speakers and leaders that will guide attendees through comprehensive workshops and hands-on demonstrations of today’s most effective and efficient digital marketing strategies.

Attendees of the 2012 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and Internet marketing strategies for the year ahead. The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap and refine their automotive marketing and operations plans for 2012.

Automotive Marketing Conference Attracts Dealer Managers and Internet Sales Professionals

The conference is designed for dealer managers and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees. This allows the instructors and speakers to work hands-on with dealers in attendance.

With over 16 different marketing workshops specifically targeted to the needs of dealerships, DMSC is laser focused on winning strategies. DMSC topics will include workshops on SEO, SEM, Social Media, Lead Management, BDC Process, Reputation Management, Automotive Advertising, Marketing Strategy, Fixed Operations, and the latest insights into Google.

The conference has a variety of educational formats from workshops, roundtables, and general sessions. The variety of presentation styles and the world-class educators makes DMSC the best investment for dealers who are attending NADA.

The event is limited to the first 150 dealership employees that register. Attendance is $895 per person. Early-bird registration (before December 7^th) offers a $100.00 savings.