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Posts filed under: Automotive

Your CEO Is Not a CMO: Auto Dealerships Need a Trusted Marketing Partner

Managing a dealership is a full time job, not a side job for your GM to take on. Check out what Brian and Frank have to say on the topic on this week’s episode of Auto Marketing Now.

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Automotive Reporting Dashboards on Auto Marketing Now

You heavily invest in Facebook Advertising each month, but is it worth it? Keep reading to find out how you can get a clear view of your shopper’s entire path to purchase.

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Is Your Website a Revenue-Generating Tool, or Simply a Product Catalog?

Every publication on your website should be valuable, resourceful, and designed to serve the shopper. Too often, this is not the case. Check out this week’s episode of Auto Marketing Now to learn about Dealer.com’s successful website strategy.

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Automotive Marketing Experts Brian and Glenn Pasch to Speak at Digital Dealer

Brian and Glenn are heading out to Las Vegas this August to train dealers on the latest digital marketing techniques. Keep reading to check out their session topics!

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Dynamic Beacon Comes to Auto Marketing Now

The power of email is strong, so dealers should be sending highly personalized emails that open gracefully on all devices. Learn more email marketing tips from Dynamic Beacon on Auto Marketing Now.

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Google Analytics Techniques to Better Inspect Your Advertising Investments

Want to save money AND increase engagement? Learn how to better inspect your Google Analytics data to increase your ROI and make smarter marketing decisions.

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Deliver Highly Engaging Content With This Intuitive Platform

Here on Auto Marketing Now, we know content is king. Keep reading to learn about the vendor on a mission to increase the lifetime value of your dealership!

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The “Market Effectively” Platform on Auto Marketing Now

Are your marketing campaigns sending mixed signals? Check out the platform designed to optimize your ROI by seamlessly syndicating your multi-channel marketing efforts.

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Why Make Consumers Read When They Can Watch? The Importance of a Video Marketing Strategy

This week on Auto Marketing Now, special guest Jon Nigbor, CEO of Media272, joined Brian Pasch to enlighten viewers on the importance of video marketing.

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The Latest Technology Revolutions in Automotive Digital Marketing

Thanks to evolving technology, dealers can now analyze cumbersome data with the click of a button. Check out String Automotive DPS and the other tools discussed on Auto Marketing Now to learn how to boost your digital marketing strategy.

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