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Posts filed under: Digital advertising

Five Times When Marketers Should Have Said No

Ever see a piece of marketing or advertising that could be considered offensive? Here are five examples of when marketers should have just said “no.”

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Save Money, Hire An Expert

If you think you can manage your dealership’s paid search accounts without hiring an agency, take a moment to read our seven reasons why your dealership needs a paid search expert.

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Six Steps to Creating a PPC Campaign

Would you like to bring more traffic to your website? How about increase online sales? Get your phones ringing off the hook? Whatever you may need to help grow your business, a Pay-Per-Click (PPC) campaign can help you achieve it. As […]

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Is Your Company Running a Remarketing Campaign?

Remarketing, huh yeah. What is it good for? Absolutely nothing… Well, that’s not true at all, but I didn’t want to change all of the lyrics to Norman Whittfield and Barrett Strong’s famous song “War.” So remarketing…what exactly is this […]

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How Well Do You Know Your Competition?

Are you taking advantage of Conductor Searchlight’s competitive analysis? Here are a few different ways to see how you compare to other dealers in your market.

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Social Media Marketing

var lsjQuery = jQuery; lsjQuery(document).ready(function() { if(typeof lsjQuery.fn.layerSlider == "undefined") { lsShowNotice('layerslider_5_1440913841_1_1','jquery'); } else { lsjQuery("#layerslider_5_1440913841_1_1").layerSlider({responsiveUnder: 960, layersContainer: 960, navStartStop: false, navButtons: false, skinsPath: ''}) } }); Social Media Marketing People are always talking on social media. Time to get [...]
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Optimize Your 2014 Dealership Marketing Budget

By Brian Pasch Does every call or visit from your marketing partners and digital vendors involve them asking for more money?  As I speak with dealers around the country, it seems that everyone is now offering “new” digital packages that […]

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Google Adwords SEM On Steroids For Car Dealers

By Brian Pasch I love my job.  It never gets boring.  In fact you can say that my job can change on a dime, thanks to Google engineers.  As more business owners seek to make sense of all the opportunities […]

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Confessions Of A Google Adwords Advocate

By Brian Pasch Marketing professionals often recommend Google Adwords investments as part of a comprehensive digital marketing strategy. I have been a vocal advocate for Adwords in the automotive industry for many years, as dealers work to increase their visibility […]

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Car Dealers Add Promoted Tweets To Their Digital Strategy

By Brian Pasch The Volvo XC90 advertisement shown above, was in my Twitter stream on November 6, 2013, on the eve of the Twitter IPO. This Volvo ad is visually attractive and invites readers to learn more about the Volvo […]

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