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Category Archive for: ‘Digital advertising’

  • Competitve Seo

    How Well Do You Know Your Competition?

    Are you taking advantage of Conductor Searchlight’s competitive analysis? Here are a few different ways to see how you compare to other dealers in your market.

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  • Belt 2014 200

    Optimize Your 2014 Dealership Marketing Budget

    By Brian Pasch Does every call or visit from your marketing partners and digital vendors involve them asking for more money?  As I speak with dealers around the country, it seems that everyone is now offering “new” digital packages that include remarketing, video pre-roll, enhanced …

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  • Paid Ads Miami 200

    Google Adwords SEM On Steroids For Car Dealers

    By Brian Pasch I love my job.  It never gets boring.  In fact you can say that my job can change on a dime, thanks to Google engineers.  As more business owners seek to make sense of all the opportunities that are presented by online …

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  • Confessions Small

    Confessions Of A Google Adwords Advocate

    By Brian Pasch Marketing professionals often recommend Google Adwords investments as part of a comprehensive digital marketing strategy. I have been a vocal advocate for Adwords in the automotive industry for many years, as dealers work to increase their visibility with car shoppers in the …

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  • Volvo Twitter Tweet Small

    Car Dealers Add Promoted Tweets To Their Digital Strategy

    By Brian Pasch The Volvo XC90 advertisement shown above, was in my Twitter stream on November 6, 2013, on the eve of the Twitter IPO. This Volvo ad is visually attractive and invites readers to learn more about the Volvo CX90.  The advertisement include a …

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  • St. Louis RV

    St. Louis RV Joins the Ranks of PCG Digital Marketing’s Clientele

    While traditional marketing techniques have proven effective over the decades that they’ve been in use, in today’s modern tech-driven world you’re going need something more. Boosting your digital presence is a sure fire way to get a leg up on your competition, and with the …

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  • Lotlinx Chart Slide2

    Calculating The Cost Per Shopper To A Dealership Website

    Dealers looking for insights into which digital marketing and social media investments are helping them sell more cars may find the answer is much simpler than they thought!  There are some differences in how dealers measure new car sales vs. used car sales, but both …

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