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ZMOT and PODScore: The Connection

October 5th, 2011

Many of you may remember that bbout a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a dealer type their company name into search and then count [...]

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Posted in POD Score, Zero Moment of Truth ZMOT

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