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PCG Digital Marketing recently announced the introduction of the Fixed Operations Marketing Platform.  The latest enhancement to their successful automotive digital marketing strategies will empower car dealers to regain control of direct consumer leads for fixed operations, parts and service.

The new Fixed Operations Marketing Platform (FOMP) creates hundreds of organic, search optimized pages for the most popular services in a car dealer’s PMA and beyond. These pages can extend past the OEM brand that they represent to attract new customer that are driving competing brands.

According to Brian Pasch, CEO of PCG Digital Marketing, dealers are eager to increase direct consumers leads and decrease their dependency on third party lead collectors.  ”The goal is for dealer service departments to win over local consumers in need of repair or service and to debunk the myth that dealership service departments are more expensive, says Pasch.  The PCG Fixed Operations Marketing Platform has already proven to be highly successful at delivering increased search visibility and leads for service and parts.

PCG also has innovative ways to market OEM parts online in conjunction with auto part shopping cart providers. For more information on the new marketing tools for Fixed Operations departments or to schedule an online demonstration call Carrie Hemphill at 732-450-8200.