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Use Your Voice: How To Write Fresh Content for Different Clients

Learn how to alter your tone and voice when writing for different clients with these tips from one of PCG’s expert content writers!

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When It Comes to Content Marketing, Give the People What They Want

Many content writers and managers struggle with the question of what their audience wants to read. These simple ideas can help you keep your blog creative and relevant!

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Why Periscope Is the Next Marketing Must

Twitter’s live video streaming app, Periscope, launched just a few short months ago, giving users the opportunity to broadcast in real time. Here’s what you need to know about the revolutionary social medium that is changing the game for brands […]

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LinkedIn: The New Best Thing for Business [INFOGRAPHIC]

Since being launched in 2003 and officially going public in 2011, LinkedIn took a while to get its foot in the door when it comes to social media. But now, this professional network is finally gaining some serious recognition. From […]

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Top 10 Personalities to Hire for Your Content Team

The main ingredient to a successful content team is creativity. If you’re in the digital marketing industry, you may have heard the phrase “content is king” a time or two. But in this case, creativity is king — so content can be queen for now. […]

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How Structured Data Can Help Your Brand Online

One of the biggest changes that has come from Google search in the last few years (besides the Panda/Penguin/Pigeon algorithm updates) has been the introduction of a more graphic and visual search results page. If you’re like me, you’ve noticed […]

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Embed Between the Lines: How to Tell a Story in the New Multimedia World

The Internet hosts more content than we could hope to read in a lifetime, so how can your blog stand out? The best practices go beyond the words themselves.

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Six Tips for Avoiding Eye Strain

Eye strain is common when you spend most of your day typing away in front of a computer screen. Here are six tips to help preserve your vision.

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Five Times When Marketers Should Have Said No

Ever see a piece of marketing or advertising that could be considered offensive? Here are five examples of when marketers should have just said “no.”

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Redefining Your “About Us” Page

Your “About Us” page is arguably one of the most important pages on your website. Are you telling your company’s story?

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