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Each week, PCG Digital Marketing recaps all the stories you missed in Internet marketing, SEO, and technology: Brian Pasch, Latest Google Research Places Dealership Websites In Top Influencer Role Brian breaks down the latest research from the Automotive Head of Industry, Joanne Nichols, from ThinkAuto. Brian highlights four key points from the Google research that [...]

Each week, PCG Digital Marketing recaps all the stories you missed in Internet marketing, SEO, and technology: Brian Pasch, Cobalt Expands SEM and Display Offerings with PowerSearch and PowerBrand Brian reflects on dealer needs and desires in the paid search and remarketing departments and Cobalt offers up a solution: PowerSearch and PowerBrand. These tools will [...]

 Each week, PCG Digital Marketing recaps all the stories you missed in Internet marketing, SEO, and technology: PCG Makes Inc. 5000 Once Again! Brian Pasch, Do Dealers Have to Spend More To Increase Their Sales? Brian writes about how dealers can efficiently manage their budget and get the most out of the services they employ [...]

 Each week, PCG Digital Marketing recaps all the stories you missed in Internet marketing, SEO, and technology: Brian Pasch, Google+ Local Reviews Whitepaper and Video  Brian breaks down the basics of his twenty-page whitepaper on Google+ Local updates and changes in review collection strategy via video and offers a free download of the whole document. [...]

 Each week, PCG Digital Marketing recaps all the stories you missed in digital marketing, SEO, and technology:   Brian Pasch, Google+ Local Reviews Gone Missing – An Update Brian recaps recent developments with Google + Local review loss issues and explains possible causes. He also advises dealers to stray from creating accounts for shoppers to [...]

 Each week, PCG Digital Marketing recaps all the stories you missed in digital marketing, SEO, and technology: Glenn Pasch, The Power of the Second Thank You Glenn explains the importance of differentiating yourself through exemplary customer service in the marketplace. The Second Thank You is a way to remind customers that you truly care and [...]

One of my favorite quotes from Pablo Picasso, this really describes the process of innovation and improvement. Most good ideas aren’t original. Rather, they build upon an existing concept to make it more efficient, interesting, affordable, etc. Don’t be afraid to take something and make it your own.

 Each week, PCG Digital Marketing recaps all the stories you missed in digital marketing, SEO, and technology: Glenn Pasch, What Kind of Business Do You Want to Run? Glenn explains the benefits of treating each day of work as running a business: “Each of us every day should ask ourselves if we are looking at [...]

The Innovative Dealer Summit has become the definitive management education forum for dealer principals and senior dealer managers and addresses the most pressing sales, profitability, technology, best practices, social media and other emerging issues in dealership operations today.

By Brittany Richter Last week, January 9th 2011, to be specific, Google posted this video to it’s YouTube channel called “Search, plus your world” The video its self is visually appealing and keeps your attention, but for those of us who already know what Google+ and +1 are, I think it was a little convoluted. [...]