Non-Branded Keyword Traffic Up 32% in 2 Years
In early 2011, Canadian dealership Capital Ford LINCOLN had two objectives: to increase Web traffic and to expand their market area. They recognized that a strong digital presence was key to achieving these goals, but didn’t know how to go about it. Capital Ford LINCOLN began their partnership with PCG in May 2011 to take advantage of the digital space and leave their competition behind.
- Ongoing creation of original content
- Well-optimized pages for targeted keywords
- Constant research to identify areas of adjustment and refinement
- SEO strategy, delivering consistent optimal results
This expanded their market share, ultimately generating more Web traffic.
Compared to store-branded keyword traffic, SEO non-branded keywords were up 42.06%, gaining visibility above and beyond the dealership’s name.
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