Increased Pageviews By 215,000+

Overview

Capital Ford Lincoln is a prominent Canadian dealership that has been serving the community for over 40 years. However, when their competitors began to employ SEO and SEM strategies, Capital Ford Lincoln realized they needed to expand their own online marketing techniques. In 2011 they approached PCG Digital Marketing with the task of building a strong digital presence to compete in an ever changing and increasingly competitive market.

Strategy

PCG analyzed Capital Ford’s existing strategy, target market, and competitors to create a unique digital marketing plan. The new strategy integrated multiple marketing tactics, including:

• Geographically targeted microsites
• Regularly updated, diverse content
• Keyword rich link building
• Monthly and quarterly strategy updates

These efforts began to show results after only a few months, and have continued to nurture growth in each quarter since inception.

Results

In one year, Capital Ford has increased their digital presence by leaps and bounds, as proven by the statistics to the right. At the same time, the dealership has cemented its place as the top Ford/Lincoln dealership in the area, and has continued to increase sales throughout their tenure with PCG Digital Marketing.

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