It’s no surprise that today’s consumers shop differently than they used to. In fact, studies show that 95% of shoppers use digital channels to research a vehicle purchase. With the average buyer relying on at least 24 points of research, car dealers need to market differently in response to evolved online shopping habits.

But simply having a website or a Facebook page isn’t going to do the trick. You must also implement some of the most cutting-edge marketing tactics if you don’t want to get left in the dust by the competition.

Download our eBook for content marketing guidelines and a list of topics your dealership should be writing about!