One of the benefits of Big Data research in the automotive retail industry is the direct correlation of Vehicle Detail Page (VDP) Views and how quickly a vehicle will sell. Thus, dealers should be focused on one question:
How do I get more consumers to select and view my Vehicle Detail Pages?
A recent automotive study conducted by Cobalt, clearly shows that vehicles that have more VDP views sell faster. If dealers want to sell more cars, they need to get their inventory in front of as many Internet car shoppers as possible.
3rd Party Classified Sites
Dealers have come to find value in syndicating their inventory on third party classified websites. Despite the opportunities that dealers have with using these advertising partners, dealers have expressed a number of concerns with this business model:
- Dealers do not have the tools to see all the traffic that reportedly comes to their website from third party classified websites.
- Some classified advertising websites are not transparent. Dealers are not sure if the leads or calls that are generated from their VDP’s are exclusive to their store.
- Some classified advertising websites have advertising banners and links that distract the consumer. Advertising for car loans, insurance, or trade-in values can lead them off the VDP to another website.
- Some classified advertising websites are not consistent with the brand message of the dealership. Sites that focus on average market price, and show dealership vehicle as above or under the market can be frustrating for dealers who focus on value.
Dealers Want Consumers On Their Website
Not all third party classified advertising websites are equal. Some websites provide higher quality traffic and more transparency then others. Regardless of the quality that each website partner represents, most dealers agree that they would rather have the consumer viewing inventory on their own website!
Until now, there was not a third party inventory syndication strategy that resolved all four of these dealer concerns.
Today. LotLinx technology delivers transparent, cost effective VDP advertising. LotLinx delivers NEW car shoppers to a dealer’s website.
LotLinx syndicates your inventory over 130 popular classified website and consumer portals but delivers the VDP views back on your own dealership website.
Dealers know that the best place to have a consumer view their inventory is on their own website. If the dealership website has live chat running, these clicks can be greeted by your sales staff.
Best of all, if your dealership is running retargeting campaigns, these consumers can be added for additional brand reach.
Increased Visibility and Transparency
LotLinx takes the transactions that were once “blind” and brings them to the dealer’s website. Those visits are clearly visible in Google Analytics.
When a dealer subscribes for 500 consumer shopping clicks to a Vehicle Detail Page (VDP), they can see those 500+ clicks for themselves in Google Analytics. This allow dealers to audit their invoice and also track conversion via phone and lead forms. LotLinx is a fully transparent advertising solution; it’s like PPC on steroids!
The car shopping activity that was once invisible to the dealer in the Zero Moment of Truth (ZMOT) is now visible on their website! Lotlinx takes shoppers that are shopping on other classified advertising websites and brings them to the dealer’s website.
Get Your Dealership In The LotLinx Network
To signup for LotLinx at your dealership, please call the sales and support team at PCG Digital Marketing at 732-200-9545. Please ask for Mike Lizza or Matt O’Such, or any member of the LotLinx Sales team that is available.
Still have questions? Brian has created a longer video explaining in context why the LotLinx program is exactly what car dealers have been asking for.
If you would like a longer, more in-depth discussion, watch this 10 minute discussion with Brian Pasch. Click to view the video.