News

PCG Digital Marketing welcomes Pohanka Scion of Salisbury to its ever-growing family of automotive dealerships. A leading Maryland Scion dealership, Pohanka Scion of Salisbury has contracted PCG for its online marketing initiatives. This premier Maryland Scion dealer will get many services including implementing Search Engine Optimization strategies and managing Social Media activities on platforms such as Facebook and Twitter.

As part of their new partnership together, Pohanka Scion of Salisbury will receive the most advanced automotive digital marketing strategies developed by PCG. Their online visibility will be developed by PCG through their proven on-site and off-site SEO strategies and content development.

Pohanka Scion of Salisbury & PCG Digital Marketing Team Up

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, Google SEO compliance and maintaining Google Maps and Analytics.

Pohanka Scion of Salisbury’s new Internet Marketing campaign will increase the frequency with which their vehicles appear in local and regional search results and generate additional traffic and leads.

As a premier Scion dealership, Pohanka Scion of Salisbury is happy to offer customers the latest selection of Scion models in addition to a large inventory of used cars. We offer every model from the Scion tC to the Scion xB. No matter if you are in search of a brand new car or gently used model, we are sure to have a perfect choice in stock for you.

If your Scion is in need of a service or repair, Pohanka Scion of Salisbury offers a leading service department staffed with highly trained technicians. No matter how big or small the problem may be, the team in our parts and service departments are sure to get the job done.

For more information about Pohanka Scion of Salisbury, visit http://www.pohankascion.com/ or call 877-619-5704 today!

About Pohanka Scion of Salisbury:

Pohanka Scion of Salisbury has been serving the greater Maryland area for years. We proudly offer a wide inventory of new and used cars to shoppers in Maryland, Ocean Pines, Ocean City, Cambridge, Easton, Crisfield, and more. Pohanka Scion of Salisbury also offers an extensive parts and service department dedicated to every car that comes on our lot is as good as new when it leaves. Visit Pohanka Scion of Salisbury today for an unforgettable car buying experience.

Contact Pohanka Scion of Salisbury:

2015 North Salisbury Blvd

Salisbury MD 21801

877-619-5704

PCG Digital Marketing congratulates the 36 US and Canadian auto dealerships honored with a 2012 Dealer of the Year Award from DealerRater.com.  This award is particularly praiseworthy since the winners are chosen based on actual customer reviews posted on DealerRater’s website.

Of the 36 US and Canadian auto dealerships recognized with an award, PCG Digital Marketing is also pleased to send congratulatory wishes to the five dealers who are also their personal clients and friends.

Those dealerships are:

• Park Ave BMW – Rochelle Park, NJ
• Hyundai of St. Augustine – St. Augustine, FL            
• Infiniti of Lisle – Lisle, IL
• Prestige Volvo – East Hanover, N.J.
• Capital Ford Lincoln – Regina, SK

According to DealerRater, the winning dealers demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class.

Dealer Reviews Increase ZMOT

Reputation management has become a critical component of a dealer’s online success and recently, PCG Digital Marketing further established its importance with the auto industry’s first ZMOT study.  ZMOT, which stands for the Zero Moment of Truth, is what Google refers to the point in time where consumers explore and examine products and providers online— leveraging search and social media channels — to identify what’s most interesting to them before they ever go to the store.

PCG Digital Marketing has rallied dealers to increase their online reviews, sighting their significance as a top ZMOT influencer. With over 80% of consumers searching for cars online, a dealership’s digital ZMOT could determine whether or not a consumer ever walks into their dealership.

The team at PCG Digital Marketing congratulates the 2012 Dealer of the Year award winners for their commitment to providing an outstanding customer service and sales experience.

About DealerRater

DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships.   DealerRater features more than 41,000 U.S. and Canadian car dealers, nearly 600,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 8 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,200 dealers are members of DealerRater’s Certification Program. For more information, visit www.DealerRater.com or call 800-266-9455.

PCG Consulting, Inc. announced the recipients of the 2012 Spotlight Awards following the 2012 NADA Convention in Las Vegas. The Spotlight Awards recognize the five best products at the Convention that fill important needs for car dealers.

The following companies/products were recognized with a Spotlight Award for excellence in innovation:

Best of Show

• Dealer.com - Display Advertising Platform

Spotlight Awards

• Dominion Dealer Solutions - Be Back Mobile App
• ADP/Cobalt - Flex Website Technology
• Phone Ninjas - PSI Coaching System
• AutoAccelerator - Mobile CRM for iPad/iPhone

In addition to receiving a 2012 Spotlight Award, Dealer.com was also given the Best of Show Award for their Display Advertising Platform. According to Brian Pasch of PCG Consulting, this new platform “will revolutionize paid search marketing for car dealers.”

The 2012 NADA Convention set new records this year with 23,000 in attendance and more than 1,000 exhibitor booths. “The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater,” says Brian Pasch.

The Spotlight Awards are chosen by the PCG Consulting team comprised of automotive marketing and technology veterans who have come together to provide vendor neutral recommendations to car dealers.

The team looks for products and services that best serve the automotive community based on a variety of criteria including technology, ease of use, capabilities and more.

Award winners receive an engraved crystal trophy to commemorate their outstanding accomplishments.  You can visit the award winner websites using the links below:

• www.dealer.com
• www.drivedominion.com
• www.cobalt.com
• www.phoneninjas.com
• www.autoacceleratorcrm.com

About PCG Consulting, Inc

PCG Consulting Inc. was formed to help dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations. The consulting team is comprised of automotive industry experts who will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits.

Dealers looking for a comprehensive review of their business processes, marketing budgets and strategies for 2012 should contact Kristen Chiarello at 732-450-8200 or via email at kristen.chiarello@pcgmailer.com.