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Case Studies

Legacy FordSocial Media Ads Result in 10 Tests Drives in 1 Month

Who: Legacy Ford
Industry: Automotive
Summary: Legacy Ford wanted to increase social awareness and build a local following in their large Texas community. They enlisted PCG to create a multi-channel social campaign that offered a gas card in exchange for completed test drives…

 


Captial Ford Lincoln Case Study

Non-Branded Keyword Traffic Increased 32% In 2 Years

Who: Capital Ford Lincoln
Industry: Automotive
Summary: In early 2011, Canadian dealership Capital Ford LINCOLN had two objectives: to increase Web traffic and to expand their market area. They recognized that a strong digital presence was key to achieving these goals, but didn’t know how to go about it…

 


Fresh Pet Case Study

Online Visibility Increased 42% In 3 Months

Who: Freshpet
Industry: Consumer Goods
Summary: Freshpet is a national pet food company whose top priority is to create natural, healthy and fresh food for dogs and cats. Crafting recipes specifically designed for pets is their passion—and they wanted to share it with the world. To do this, Freshpet needed to increase their online presence in ten major cities in the US. They enlisted PCG Digital Marketing to help them dominate Google search results…

 


Stearns Ford Case Study

Non-Branded Keyword Traffic Grew Over 100%

Who: Stearns Ford
Industry: Automotive
Summary: When Stearns Ford came to PCG in August 2012, they knew they needed a multi-faceted digital marketing strategy to expand their target market and grow their online visibility. While the Burlington, NC Ford dealership embraced video production, they turned to PCG to help fill in the rest of the SEO puzzle…

 


mortgages-for-champions

Website Redesign Decreases Bounce Rate, Increases Leads

Who: Mortgages for Champions
Industry: B2C
Summary: Mortgages for Champions– a mortgage company that caters to “local heroes” like teachers, doctors, military personell and more– wanted to give a modern refresh to their six-year-old website. The company looked to PCG to revamp the site’s appearance, improve the mobile experience, and enhance the overall user-friendliness…

 

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