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Capital Ford Lincoln

Non-Branded Keyword Traffic Up 32% in 2 Years

“PCG has been a great partner. Our results speak for themselves. The SEO work has always been well thought out and well communicated. I see continuous growth in our non-branded search and our traffic has never been higher.”


Mitch Gallant

Director of Marketing & Communications

Overview

In early 2011, Canadian dealership Capital Ford LINCOLN had two objectives: to increase Web traffic and to expand their market area. They recognized that a strong digital presence was key to achieving these goals, but didn’t know how to go about it. Capital Ford LINCOLN began their partnership with PCG in May 2011 to take advantage of the digital space and leave their competition behind.

Strategy

  • Ongoing creation of original content
  • Well-optimized pages for targeted keywords
  • Constant research to identify areas of adjustment and refinement
  • SEO strategy, delivering consistent optimal results

This expanded their market share, ultimately generating more Web traffic.

Results

Compared to store-branded keyword traffic, SEO non-branded keywords were up 42.06%, gaining visibility above and beyond the dealership’s name.

capital-ford-lincoln-case-study

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