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Freshpet

Increased Online Visibility By 42% In 3 Months

Freshpet’s microsites quickly began to gain traction in search results, and within a few months they were ranking on the first page of Google SERPs in all of the client’s target cities.


–Sean Feiring, Project Manager

Overview

Freshpet is a national pet food company whose top priority is to create natural, healthy and fresh food for dogs and cats. Crafting recipes specifically designed for pets is their passion—and they wanted to share it with the world. To do this, Freshpet needed to increase their online presence in ten major cities in the US. They enlisted PCG Digital Marketing to help them dominate Google search results.

Strategy

Before Freshpet came to PCG, they only had one website (www.freshpet.com) appearing on page one of search results. PCG’s strategy included building highly targeted microsites that would appear on page one of search results for Freshpet’s desired keywords. These websites included:

    • Freshpet.net: humanizes the brand by showcasing the Freshpet team
    • Freshpet.org: highlights Freshpet’s involvement with different charities
    • Freshpetfoodstores.com: helps customers locate Freshpet stores and products around the country

Results

In just three months, Freshpet’s online visibility increased nearly 50% for their top ten targeted cities. Before teaming up with PCG, Freshpet owned an average of 14% of Google page one search results for their desired cities using the keyword phrase “Freshpet in [city].” Only three months later, they dominated an average of 56% of organic listings for the same keyword phrases.

 

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