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Increased Online Visibility By 42% In 3 Months

3 Months 42%

Freshpet is a national pet food company whose top priority is to create natural, healthy and fresh food for dogs and cats. Crafting recipes specifically designed for pets is their passion—and they wanted to share it with the world.


To gain traction with their largest markets, Freshpet needed to increase their online presence in ten major cities in the US. They enlisted PCG Digital Marketing to help them dominate Google search results.Before Freshpet came to PCG, they only had one website (www.freshpet.com) appearing on page one of search results.


Before Freshpet came to PCG, they only had one website (www.freshpet.com) appearing on page one of search results. PCG’s strategy included building highly targeted microsites that would appear on page one of search results for Freshpet’s desired keywords. These websites included:

      • Freshpet.net: humanizes the brand by showcasing the Freshpet team

      • Freshpet.org: highlights Freshpet’s involvement with different charities

      • Freshpetfoodstores.com: helps customers locate Freshpet stores and products around the country


In just three months, Freshpet’s online visibility increased nearly 50% for their top ten targeted cities. Before teaming up with PCG, Freshpet owned an average of 14% of Google page one search results for their desired cities using the keyword phrase “Freshpet in [city].” Only three months later, they dominated an average of 56% of organic listings for the same keyword phrases.

Freshpet logoAbout Freshpet

Freshpet’s mission to revolutionize the way all pets are fed by making fresh, natural food. Since October 2006, the company has been cooking nutritious, fresh meals for pets. Now, more than 1 million pet parents use Freshpet food from their retail network of more than 13,000 fridges across North America.

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