Internet Reputation Management

Today more than ever, customers are finalizing their buying decisions based on the experiences of a dealership’s previous customers. With more than 85% of consumers using the Internet to research companies and products, the automotive industry cannot afford to neglect their Internet Online Reputation (IRM).

PCG believes that a strong IRM strategy has to come from the top down in any business structure. That is why we have developed a consultative IRM service that helps businesses create internal processes with their team to aid in their overall IRM strategy.

Our IRM consultants will hold webinars with your team discussing review collection best practices, how review sites are displayed in search, and the implementation of IRM processes specific to your team’s needs.

The PCG IRM consultative service is a short-term partnership that allows your team to learn best practices and gain confidence in their new IRM strategy but also allows the team to then take over the new processes and understand how to hold themselves accountable.

Staff training

• Determine IRM goals and tactics
• Training on optimization and overall use of major review platforms (Google+ Local, Yelp, Dealerrater, etc.)
• Review collection process

Internal IRM processes created for your business

• Email templates
• IRM checklist
• In-store marketing

Processes and training will be handled through bi-weekly meetings and webinars with our IRM Consultant during the 3-month partnership.