An effective digital marketing strategy would not be complete without paid Search Engine Marketing (SEM), which is also referred to as Pay-Per-Click advertising (PPC). A properly managed SEM campaign on Google, Yahoo and Bing will compliment the Search Engine Optimization (SEO) services we offer in our monthly digital marketing package.
The Google display and search network is still king for now, so we have deep expertise on how you can leverage Google to grow your business. PCG can assist with the setup and running of your campaign for one low monthly fee per project.
A certified Google Adwords specialist will manage your account and a customized strategy will be put in place to achieve your online marketing goals. We do not believe in automated solutions that treat all customers the same!
We will work with your sales and marketing team to develop a power list of keywords that reflect your sales goals. We will measure the success of the campaign and make adjustments over the first few months to optimize the campaign.