Ever notice that the banner ads you come across seem to be catered perfectly for you? It’s no coincidence — it is the result of a savvy remarketing banner ad campaign. It happens to your dealership all the time: potential customers browse your website inventory but leave before submitting a lead form, never to be seen again. By running automotive remarketing campaigns, you can show your dealership’s branded ads on thousands of different websites, bringing those customers back to your site and giving them another chance at conversion.
How Remarketing Works
Wouldn’t you like your company’s ads to show up in front of your target market as they browse the web? You can achieve this goal with PCG Digital Marketing’s suite of automotive remarketing display ad solutions. PCG’s Google and Bing Certified specialists create ads that will re-engage your audience and drive them back to your website. Retargeting display ads can be on websites, in video pre-roll on YouTube or Pandora – capturing visitors across channels to maximize your chances of conversion.
Why Remarketing Works
When a potential customer visits your website, a tracking cookie is saved in their browser. If that customer leaves your site without purchasing something or filling out a lead form, targeted ads will follow them around on different websites for a set number of days or web visits. The goal is for a user to be reminded of your brand, click on the remarketing display ad and continue looking at your inventory. You now have a return visitor and a second chance for that prospect to become a customer.
Learn More About Automotive Remarketing Ads
As a boutique SEM company, we won’t just help you increase your web presence through display advertising; we will work with you to come up with a custom campaign plan in order to target the most ideal market possible for your business.
Contact us today to talk more about how you can start targeting a specific audience online with original and engaging display ads.