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During this Zero Moment of Truth age of digital marketing, a dealership’s online inventory has become their digital showroom. Just like your lot and your showroom are properly merchandised, your website needs to be, too.

For dealers who missed the first automotive ZMOT Study Webinars, we will repeat the study with revised information over a series of three webinars in April and May. The initial restart will be on April 24, 2012 at 2:00 pm. The second and third webinars will be on May 8th and May 24th. Please pass the [...]

PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012 Automotive ZMOT study. The first study in 2011 helped over 200 car dealers nationwide analyze, inspect and refine their digital marketing budgets. The Zero Moment of Truth (ZMOT) is a concept introduced by [...]

PCG Digital Marketing, a three-time DrivingSales.com award winning Automotive SEO and Search Engine Marketing (SEM) company, has announced it newest strategy for dealers who want to dominate their online marketplace with a package of relevant digital marketing Services. Leveraging the power of Search Engine Optimization, Social Media Engagement and Video Marketing, PCG Digital Marketing now [...]

PCG Digital Marketing won a “Top Rated SEM-PPC award in the second annual DrivingSales Dealer Satisfaction Awards, presented at the 2011 NADA Convention and Expo. Brian Pasch, CEO of PCG Digital Marketing said, “We are thrilled to be honored with this award and excited to continue to help dealers map their digital marketing road map [...]

PCG Digital Marketing welcomes Pierre Ford to its ever-growing family of automotive dealerships. A leading dealership serving Kirkland Ford shoppers, Pierre Ford has contracted PCG for its online marketing initiatives, including implementing Search Engine Optimization strategies and managing Social Media activities on platforms such as Facebook and Twitter. As part of their new partnership together, [...]

PCG Digital Marketing welcomes Nissan Darien in Connecticut to their family of growing automotive dealerships.  The dealer group has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter. As part of their [...]

PCG Digital Marketing recently announced the introduction of the Fixed Operations Marketing Platform.  The latest enhancement to their successful automotive digital marketing strategies will empower car dealers to regain control of direct consumer leads for fixed operations, parts and service. The new Fixed Operations Marketing Platform (FOMP) creates hundreds of organic, search optimized pages for [...]

PCG Digital Marketing announced today three new digital marketing services specifically designed for savvy automotive retailers that seek to leverage social media, consumer review portals, search marketing and paid advertising strategies to expand their brand(s) online. The three monthly marketing packages offer a comprehensive approach to digital marketing for car dealers.  PCG Digital Marketing’s proven [...]