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Posts tagged with: book review

Text JEFFHASEN For Mobile Marketing Success

In Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices, Jeff Hasen discusses the successes of using radio and mobile marketing in an advertising campaign.

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Book Review: UnMarketing: Stop Marketing. Start Engaging.

In UnMarketing: Stop Marketing. Start Engaging, author Scott Stratten discusses how relationships are built with companies online. Every online presence represents your brand, so get prepared.

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