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All Posts Tagged Tag: ‘Google Adwords’

  • Google Adwords Certificate

    How to Prepare for the Google Adwords Certification Exam

    While anyone with a Google account and a computer can handle a PPC account, doing so effectively requires an in-depth knowledge of the model — knowledge that can only be obtained by passing Google’s AdWords Certification Exam.

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  • Compare

    LotLinx Is The Perfect Companion to Google Adwords

    By Brian Pasch A large percentage of car dealers are using Google Adwords to drive traffic and shoppers to their website.  Adwords is an effective strategy to create immediate traffic to a dealer’s website. When Adwords is managed properly, it can generate a very strong …

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  • Toyota Serp 200

    Google Enhances SERP With Vertical Tools For Automotive Keywords

    By Brian Pasch Google must be serving too much espresso at HQ; two major changes in SERPs this week.  Yesterday I wrote about how Google Adwords will show in the SERPs, and the blue arrow shows how ad units will be clearly identified.  Today, I …

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  • Ad 200

    Google Changes Adwords SERP Format With Yellow Ad Markers

    By Brian Pasch Working in the field of digital marketing never gets boring.  I’m in Milford Ohio this morning and I was conducting a search on Google and noticed that something had changed.  The way in which Google is identifying Google Adwords ads has changed. …

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  • Adwords Lie 200

    The Big Google Adwords Lie

    By Brian Pasch There are hundreds of companies offering business owners Google Adwords campaign management services.  The Return on Investment (ROI) you will see from using Adwords will depend on a number of factors, but one thing is certain, you should be inspecting the quality …

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  • The 5 Basics of Successful SEM Campaigns

    So you’ve taken the leap and started using AdWords. Congratulations! The road doesn’t end there, however. AdWords can get very sophisticated and, not to mention, you are competing with other advertisers during every search of your targeted keywords. Here are five easy steps to beating out …

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  • PCG Digital Marketing Achieves Google AdWords Certified Partner Status

    The new Google AdWords Certification program features a more rigorous exam process designed to provide a comprehensive and up-to-date strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts.

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  • 2011 Oregon Automotive Dealer Association Presentation By Brian Pasch

    Brian Pasch recently spoke at the 2011 OADA Convention at the Sunriver Resort.  Brian spoke on automotive advertising and marketing strategies that include chat, texting, retargeting, SEO, SEM, Google Places, Google Boost, and new ways to drive more traffic and sales to a dealership website. …

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