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All Posts Tagged Tag: ‘lotlinx’

  • LotLinx List 600

    LotLinx WOW Means LotLinx NOW

    In January as a group, LotLinx dealers shifted 11% of their SEM spend to LotLinx- an average of $1,933 per month: They reduced their cost per shopper from an average of $23.70 with Adwords, to $3.99 with LotLinx They reduced their cost per VDP view …

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    LotLinx Reduces Days On Lot and Increases Sales Velocity

    By Brian Pasch I have been writing about LotLinx for a number of months and I am still very excited about this product.  As I collect more data on dealers, who are using this vehicle advertising platform, the results are confirming what I first promised …

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  • Compare

    LotLinx Is The Perfect Companion to Google Adwords

    By Brian Pasch A large percentage of car dealers are using Google Adwords to drive traffic and shoppers to their website.  Adwords is an effective strategy to create immediate traffic to a dealer’s website. When Adwords is managed properly, it can generate a very strong …

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  • 92 New Small

    Accelerate Car Shoppers Not Generic Traffic To Your Website

    By Brian Pasch Dealers are naturally skeptical on new marketing strategies because they have been burned many times in the past.  I don’t blame dealers for being cautious.  However, I will continue to pound the table not with an emotional plea but with actual data …

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  • Confessions Small

    Confessions Of A Google Adwords Advocate

    By Brian Pasch Marketing professionals often recommend Google Adwords investments as part of a comprehensive digital marketing strategy. I have been a vocal advocate for Adwords in the automotive industry for many years, as dealers work to increase their visibility with car shoppers in the …

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  • Lotlinx Traffic Google Analytics

    LotLinx Review Shows Traffic Is Clearly Visible in Google Analytics

    LotLinx drives consumers who found a vehicle, which the dealer owns, directly to the best source of information about the vehicle: the dealer’s Vehicle Details Page (VDP). The dealer’s VDP is free of advertising and distractions from competing parties.

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  • Lotlinx Chart Slide2

    Calculating The Cost Per Shopper To A Dealership Website

    Dealers looking for insights into which digital marketing and social media investments are helping them sell more cars may find the answer is much simpler than they thought!  There are some differences in how dealers measure new car sales vs. used car sales, but both …

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