September 6th, 2012
In Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices, Jeff Hasen discusses the successes of using radio and mobile marketing in an advertising campaign.
Tags: and Loyalty Through Mobile Devices book review, book review, Engagement, marketing books review, mobile marketing book review, Mobilized Marketing: Driving Sales, pcg book review
Posted in Blog
August 6th, 2012
In UnMarketing: Stop Marketing. Start Engaging, author Scott Stratten discusses how relationships are built with companies online. Every online presence represents your brand, so get prepared.
Tags: book review, Book Review UnMarketing: Stop Marketing. Start Engaging., marketing books review, pcg book review
Posted in Blog
