Blog

Word of mouth is one of the most effective marketing channels for car dealers. To reach the most people, reach out to key industry influencers to jump start your word of mouth marketing.

As we approach the last quarter of 2011 it is a great time to stop and ask if YOUR advertising strategy is yielding the best results for the money they invest.  We’ve been told to review our personal investment portfolios each quarter but do you carefully inspect the returns from our automotive marketing investments each quarter? In order to help [...]

Many of you may remember that bbout a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a dealer type their company name into search and then count [...]