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By Steve Murphy I’m going to take my chances and make a bold statement: People trust other people more than machines. We would all prefer to talk to the operator than go through a long, drawn out answering machine, and I certainly wouldn’t want a robot surgeon operating on my brain. These same principles apply [...]

By Christine Rochelle Last month I was asked to speak to the PRSSA students at Monmouth University about how to launch a successful career. My one piece of advice? Personal branding. My own personal branding is not something I thoroughly researched, picked up in a book, or even consulted an expert on. As a writer, [...]