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Many businesses ignore a useful tool to obtain customers: Twitter. Interacting with your customer’s tweets can help your business be remembered when it’s time to shop again.

We all know that it’s important to manage digital chatter about your business and gain new leads on social media. Twitter Search is an underutilized tool to find customers in unsuspected places.

By now social media should be an integral part of your digital marketing strategy. Within the last two months, MySpace was relaunched, Facebook announced a new feature, and Vine is on the move.

Google+ has added yet another way to connect your brand to your audience: Google+ Communities. Google+ Communities brings together people with similar interests, and recommendations are waiting for you!

From memes to videos to news stories, there’s a top 10 list for almost every topic. Here are some of the top 10 lists of 2012.

Hashtags are both fun and functional for casual Twitter users and businesses. But happens when a business wants to take it a step further and own that hashtag?

In a time of crisis, social media makes it easier than ever to connect with people and news outlets. Where do you go for information in a time of need?

Visual content is on the rise and one easy, efficient and free way is with Instagram. Is your company on the photo-sharing, filter-loving social media platform yet?

Google and Bing are incorporating social capital in to the user’s search engine experience. When you see “Where should I get an oil change?” on Facebook, do you have the answer?

An important part of social media is being connected to the world around you. Make sure you know the facts before you post something that can harm your company’s image.