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Many businesses ignore a useful tool to obtain customers: Twitter. Interacting with your customer’s tweets can help your business be remembered when it’s time to shop again.

We all know that it’s important to manage digital chatter about your business and gain new leads on social media. Twitter Search is an underutilized tool to find customers in unsuspected places.

Google and Bing are incorporating social capital in to the user’s search engine experience. When you see “Where should I get an oil change?” on Facebook, do you have the answer?

You already have Google Alerts set up for when your dealership or keywords show up in search. Use Twilert to know when your dealership or keywords show up in Twitter!

Many people turn to the internet for their news. Twitter has added a new feature for news outlets that makes it even easier to get the most out of their 140 characters.

By Brittany Richter I recently wrote about how driving a manual with automatic features was important when it comes to dealership social media. Think about it: if you drive a manual transmission, but have power lock and windows, does that at all take away from the effects of driving stick? No. I wrote about the [...]

Social media is exactly what it says it is: social. Your customers use social media to interact with their friends, family, coworkers, sometimes strangers and even brands and companies , including yours. Just like they do in everyday life, they complain via social media, too. They use their Facebook status updates and tweets to broadcast [...]

Writing viral tweets and SEO-friendly content are more similar than you’d think. When your dealership assesses your Page One Domination, the first thing you do (after logging out of Google) is check the SERP for each of your keywords.