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Posts tagged with: Zero Moment of Truth

Automotive ZMOT Study Repeated For New Dealers

For dealers who missed the first automotive ZMOT Study Webinars, we will repeat the study with revised information over a series of three webinars in April and May. The initial restart will be on April 24, 2012 at 2:00 pm. The […]

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ZMOT and PODScore: The Connection

Many of you may remember that bbout a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore […]

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