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All Posts Tagged Tag: ‘Zero Moment of Truth’

  • Automotive ZMOT Study Repeated For New Dealers

    For dealers who missed the first automotive ZMOT Study Webinars, we will repeat the study with revised information over a series of three webinars in April and May. The initial restart will be on April 24, 2012 at 2:00 pm. The second and third webinars will …

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  • ZMOT and PODScore: The Connection

    Many of you may remember that bbout a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a …

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