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By John Fraze Good customer service is no longer only about making a good sale and pushing a happy customer out the door. It’s about gently escorting that happy customer out the door and letting them know you’ll be there if they need anything, AKA, keeping them happy. Now, I work in the automotive marketing [...]

For dealers who missed the first automotive ZMOT Study Webinars, we will repeat the study with revised information over a series of three webinars in April and May. The initial restart will be on April 24, 2012 at 2:00 pm. The second and third webinars will be on May 8th and May 24th. Please pass the [...]

Many of you may remember that bbout a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a dealer type their company name into search and then count [...]